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Pub Date : 2013-04-05 | Author : Michael Serazio | Publisher : NYU Press

ISBN 10 : 9780814745472
ISBN 13 : 0814745474

“It is a truism that, in media, everyone knows they are being sold something all the time. It is exactly bec..

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Marketing

Pub Date : 2009 | Author : Michael R. Solomon | Publisher : Pearson Education

ISBN 10 : 0273727788
ISBN 13 : 9780273727781

Imagine you are Jamie Mitchell, chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrep..

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